Healthy economies are built on fair exchange.
We work hard to exchange goods and services for an acceptable price; we offer our talent and time for a satisfactory salary. Trust determines whether these trades work.
Transparency is the mechanism by which trust is created and shared. This makes transparency the ultimate catalyst for healthy markets and business growth. The transparency of your business exchanges, disclosures and communications – and the subsequent trust of your business’ employees, customers and investors – grants your business its legitimacy and license to operate. It also makes commercial sense: 64 per cent of consumers are more likely to buy from brands they believe act responsibly.
Of consumers choose responsible brands
The more complex the business environment, the greater the need to depend on, and trust, others. More than ever, the business environment of 2024 is characterised by complexity, misinformation and obfuscation. We are in a ‘new world disorder’ characterised by financial, environmental, energy and geopolitical crises. The demand for trustworthy, curated information has only intensified in the ‘Attention Economy’. This is a business environment where trust and transparency are increasingly precious resources.
Now add fragility to complexity. Your stakeholders’ trust is hard-won but easily broken. It is easier to destroy a reputation, than build one.
Businesses that disclose and communicate their ESG position – despite the business and political environment, despite the difficulties and risks – deserve great credit. The clear communication of baseline data and incremental improvement is much more important than the glossy promotion of performance.
Transparent communication of verified progress shapes stakeholder understanding of your company’s intention and impact. Consumers and investors can then make informed decisions whether to buy products or stock. Your leaders can scan the market, see peers clearly, and make better informed, strategic decisions.
Armed with this report, you can now see where your business meets the top 200 businesses in UK and US.
This is an opportunity to quantify – and close – the gap between company disclosures and communications so you and your stakeholders can make better business decisions.
This is an opportunity to chart progress and move, together, resolutely, toward fairer markets and responsible business.
Does your company demonstrate:
Environmental Transparency
Social Transparency
Governance Transparency
Full environmental transparency is achieved when a company balances:
Full governance transparency is achieved when a company balances:
Progress trumps perfection.
Businesses that transparently share their ESG position, despite the risk, deserve credit. That is why The Transparency Index 2024 considers the clear communication of baseline data and hard-won incremental improvement more important than promotion of immaculate ESG performance.
Download our Transparency Index today
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